Equipment & Services is the Regional Distributor for Hino.


In collaboration with CFAO Equipment Division, explores new multi brand and multi product equipment business development opportunities. Expansion of existing business and new business opportunities are an accelerated priority for the future.

  • HINO represents the Toyota Group in the global market for medium, heavy and extra heavy-duty trucks and buses.


  • As Regional Distributor for Hino in Africa, we provide overall business support to the National Distributors of HINO products in CFAO’s National Distributor Network. In total; 32 Countries throughout North, East, South, West Africa and the Islands are supported.


  • Operational liaison to the Distributor Network
  • Communication with the manufacturer, HML, on product, place, price and logistics
  • Training:
    • Sales, Parts and Service
    • Soft skills training E.g. selling skills.
    • Eco Safe Driver Training
  • Sales planning and orders:
    Coordination of sales planning processes including planning from annual production target to wholesale and retail delivery processes

Hino continuously seeks to optimise logistics and supply routes in order to minimise cost and lead-times for our customers.